Drive business competitiveness through market intelligence and channel checks services
Businesses and investors need to stay ahead of the curve as competition in the market has been increasing, making it difficult for companies to achieve increased sales with improved margins.
Widening the customer base with minimal marketing costs has become challenging.
Perusal Global’s market intelligence service helps to drive business competitiveness and enable well-informed investment decisions.
Identify the market gap and potential action for a new product / service launch.
- Understand the potential market dynamics
- Competitive landscape study
- Identify technological requirements
- Identify market gap and potential action
- Market opportunity validation
- Market segmentation
Facilitating detailed insights on competitor strengths, strategy and prospective business action plan.
- Identify close competitions
- Peers profiling
- Market positioning analysis
- Deep-dives on competition
- Industry benchmarking
- Define competitive edge
Evaluate the effect of marketing efforts on the company’s revenue and profitability, including the brand recall for the marketing drives and schemes.
- Evaluate marketing effectiveness
- Assess RoI on marketing spend
- Formulate actionable marketing strategy
- Brand building strategy support
- Evaluate existing marketing campaign
Conduct primary and secondary research / surveys covering site / plant / marketplace visits enabling a synchronization between content description and reality.
- Primary and market research
- Mystery shopping
- Build questionnaire
- Site / plant visit
- On-ground insights and expert opinion
Develop a deeper insights of dynamics that influence consumers’ behavior and decisions.
- Customer review / feedback tracking
- Shopper studies
- Customer sentiment mapping
- Consumer dynamics analysis
Get insights into the vendors’ financial stability, quality of service and satisfaction level of existing customers.
- Vendor assessment
- Vendor background check
- Performance scorecard
- Design quality control systems
- Supply stress testing
- Channel checks
- Supply planning and optimization
Who we serve
Family Investment Offices
Business Enterprises
Private Equity Funds
Venture Capital Funds
Benefits
- Better understanding of customers and competition
- Uncover potential problem areas
- Measure reputation of the company / brand
- Improve operational efficiency by identifying gaps, devising strategies, and providing on-ground updates
Our Value Proposition
Independent View
Actionable Reporting
On-ground Reality Check
Competitive Benchmarking
Engagement modelExclusive attention. Absolute transparency.
Dedicated Model
(Resource Augmentation)
Leverage our dedicated team of analysts who work as an extension of your own team for a mix of regular and ad-hoc research needs.
Bespoke Projects
(Project-based Assignment)
Engage us for project-based research needs for ongoing deals, one-off project or short-term resource ramp-up on demand.
On-demand Model
(Block of Hours)
Get dedicated hours for the year/month as per your requirement to deploy on-demand resources.