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Three-statement integrated model with pre-money and post-money valuation, cap table mechanics across multiple rounds with anti-dilution provisions modeled at each stage, IRR and exit multiple projections. Built for the specific investor class being approached. A Series A model and a Series C model are not the same document.
Live scenario modeling across base, upside, and downside cases built into the model architecture from the start. Investors reviewing a fundraising model are looking for reasons to pass as much as reasons to proceed. The scenario analysis has to show what the business looks like when two or three assumptions move against plan simultaneously.
Revenue drivers, customer acquisition costs, LTV, and runway to the next capital event, prepared to the standard an institutional investor will interrogate. Preparing these numbers before the first meeting changes the quality of the conversation in the room.
Annual budget models and rolling forecast frameworks for founders who have closed a round and need the financial planning infrastructure to manage performance as the business scales. The budget framework is structured to bridge cleanly to the investor-facing financial model.
The financial architecture of a fundraise: pre-money and post-money valuations, cap table mechanics, IRR and exit multiple projections, and the valuation basis the founder can defend in the room. Built for the specific investor class being approached at each stage.
Investor materials built on top of the financial model, not produced separately. Every number in the deck traces back to the model assumption it came from. The presentation and the analytical work are the same piece of work. Produced by Perusal Creative in partnership with Perusal Research.
Initiating coverage-style research for founders approaching institutional investors for the first time, so the analytical credibility of the business is established before the first meeting. Published under the founder's or company's name.
GTM frameworks validated by primary and secondary market research, competitive benchmarking, and white space analysis. A GTM plan grounded in demand data that has been tested against actual customer behaviour, covering customer segmentation, value proposition, channel strategy, and pricing architecture.
For CEOs evaluating a new geography, vertical, or product category before capital is committed. Primary and secondary intelligence combined: secondary data establishes the landscape, primary field research tests whether that landscape reflects current commercial reality.
Structured commercial assessment mapping where the specific opportunity sits relative to existing competition and real demand. The output goes beyond a market sizing exercise to a position the business can act on.
Competitive assessments and demand analysis that feed directly into the financial model's revenue assumptions. Primary research combined with secondary data to validate the commercial case before capital is committed.
For CEOs making capital allocation decisions, entering new markets, or preparing for a transaction where the internal team cannot produce an independent view. Every recommendation is grounded in a model or a market assessment.
For founders already in a raise that has stalled, where the materials exist but the analytical foundation is not holding up. Term-sheet evaluation, dilution modeling, data room preparation, and pre-IPO preparedness are part of the same practice.
Assessment of market demand, customer potential, competitive positioning, revenue model, pricing, financial viability, operational requirements, and key risks to determine the commercial potential of a business idea, new product, market entry, or expansion plan. The study also evaluates key assumptions, resource requirements, regulatory considerations, scalability, and expected returns to support informed investment and execution decisions.
The financial model and investor materials for a fundraise are most credible when they reflect the specific commercial dynamics of the sector the business operates in. Perusal's industry coverage provides the market intelligence, regulatory context, and competitive benchmarking that founders need to anticipate the specific questions an institutional investor in their sector will ask.
Agentic AI competitive positioning, SaaS unit economics (NRR, ARR, CAC/LTV), product-market fit validation, market entry strategy for India, Southeast Asia, and EU markets.
Embedded finance market sizing, regulatory pathway assessment, AML/KYC platform benchmarking, pre-IPO financial modeling for digital banks and PayTech companies.
Pre-IPO support for clinical-stage companies, probability-weighted NPV models, KOL mapping, HTA and payer dynamics, GCC regulatory pathway (SFDA, MoHAP).
LCOE and LCOS project modeling, IRA tax credit structures, green hydrogen commercial case, India cleantech policy landscape (PM-KUSUM, PLI, National Green Hydrogen Mission).
EV platform financial modeling, hybrid bridge technology analysis, near-shoring and friend-shoring strategy, dealer network performance, fundraising support for mobility startups.
D2C unit economics, Q-commerce channel strategy, private label competitive analysis, consumer brand market entry in India and GCC, working capital and cash conversion cycle modeling.
Should-cost modeling, nearshoring feasibility (Make in India, PLI, Saudi Vision 2030), Industry 4.0 readiness, predictive maintenance analytics.
