Our market intelligence services enable our clients to gain a deeper understanding of competitive dynamics and consumer behavior, thereby helping them to widen their customer reach and make informed investment decisions.
Identify the market gap and potential action for a new product / service launch.
- Understand the potential market dynamics
- Competitive landscape study
- Identify technological requirements
- Identify market gap and potential action
- Market opportunity validation
- Market segmentation
Facilitating detailed insights on competitor strengths, strategy and prospective business action plan.
- Identify close competitions
- Peers profiling
- Market positioning analysis
- Deep-dives on competition
- Industry benchmarking
- Define competitive edge
Evaluate the effect of marketing efforts on the company’s revenue and profitability, including the brand recall for the marketing drives and schemes.
- Evaluate marketing effectiveness
- Assess RoI on marketing spend
- Formulate actionable marketing strategy
- Brand building strategy support
- Evaluate existing marketing campaign
Conduct primary and secondary research / surveys covering site / plant / marketplace visits enabling a synchronization between content description and reality.
- Primary and market research
- Mystery shopping
- Build questionnaire
- Site / plant visit
- On-ground insights and expert opinion
Develop a deeper insights of dynamics that influence consumers’ behavior and decisions.
- Customer review / feedback tracking
- Shopper studies
- Customer sentiment mapping
- Consumer dynamics analysis
Get insights into the vendors’ financial stability, quality of service and satisfaction level of existing customers.
- Vendor assessment
- Vendor background check
- Performance scorecard
- Design quality control systems
- Supply stress testing
- Channel checks
- Supply planning and optimization
Who we serve
Family Investment Offices
Private Equity Funds
Venture Capital Funds
- Better understanding of customers and competition
- Uncover potential problem areas
- Measure reputation of the company / brand
- Improve operational efficiency by identifying gaps, devising strategies, and providing on-ground updates
Our Value Proposition
On-ground Reality Check
Engagement modelExclusive attention. Absolute transparency.
Leverage our dedicated team of analysts who work as an extension of your own team for a mix of regular and ad-hoc research needs.
Engage us for project-based research needs for ongoing deals, one-off project or short-term resource ramp-up on demand.
(Block of Hours)
Get dedicated hours for the year/month as per your requirement to deploy on-demand resources.