Database Management & Data Analytics Services

We offer a unique blend of our cutting-edge analytics and research solutions, where human intelligence meets machine intelligence, transforming ocean of data into actionable insights and enabling our clients to compete more effectively and ensure future sustainability. We at Perusal, continuously strive to provide a holistic view of the business ecosystem and help clients make informed decisions. We specialize in consumer and retail business analytics.


Understand customer sentiment and behavior through analyzing pool of structured and unstructured information and turning them into valuable insights.

  • Customer segmentation and profiling
  • Identify offerings gaps
  • Personalize customer engagement
  • Capture consumer buying cycle
  • Customer lifecycle analysis
  • Study customer channel preferences
  • Track social media activities
  • Track buyer’s journey
  • Customer satisfaction analysis
  • Identify factors to enhance customer
    experience / value

Engage with us to better understand the drivers of business and brand value.

  • Product and brand equity measurement
  • Branding metrics
  • Understand key pain points and challenges
  • Identify factors influencing brand equity
  • Analyze social media discussions
  • Study brand perception
  • Identify product shortcomings
  • Track brand effectiveness in driving sales
  • New product launch analysis
  • Build e-catalogue for product

Harness the potential of big data or predictive modelling for your sales and marketing insights.

  • Tailored analytics tools to support sales and marketing strategy
  • Measure marketing effectiveness
  • Calculate RoI on marketing spends
  • Generate insights to understand consumer sentiments and market trends
  • Formulate multi-channel attribution model to optimize marketing activities across channels
  • Estimate markets and sales potential
  • Track and measure sales teams performance
  • Optimize sales costs
  • Sales driver analysis
  • Maximize cross sell and up-sell opportunities
  • Competitive benchmarking

Grow your business with the power of digital world. Listen what customers are saying, enhance and modify current business operations to create value.

  • Develop comprehensive social media listening
  • Text mining and sentiment analysis tools
  • Identify opportunities for product success
  • Identify innovative ideas that cater customers’ needs
  • Campaign analytics
  • Web / social media analytics
  • Digital presence insights

Identify critical insights about demand patterns and trends with our supply chain intelligence.

  • Develop predictive models to understand demand forecasts
  • Optimize inventory management
  • Formulate vendor management strategies to streamline supply chain networks
  • Produce supply chain intelligence
  • Network / channel optimization
  • Supply-demand analysis
  • Evaluate supply chain risk
  • Process optimization

Improve your customer insights, marketing effectiveness and business growth with our business intelligence solutions. Know more about business to grow profit.

  • Generate actionable report on business operations
  • Data management
  • Build reporting platforms
  • Tailor-made dashboard and reports to assist effective decision making
  • Customized tools to handle complex business challenges
  • Optimize critical capabilities

Who we serve




Fintech Firms


Private Equity Funds


Venture Capital Funds


  • Analyze, interpret and deliver data in meaningful ways
  • Drive faster and effective decision making
  • Improve customer satisfaction and loyalty
  • Increase productivity and capability to take proactive actions
  • Identify problems in real-time
  • Discover new business opportunities

Our Value Proposition


Flexible Client-directed Solutions


Data-driven Actionable Insights


Process Improvements


In-depth Domain Expertise

Engagement modelExclusive attention. Absolute transparency.

Dedicated Model
(Resource Augmentation)

Leverage our dedicated team of analysts who work as an extension of your own team for a mix of regular and ad-hoc research needs.

Bespoke Projects
(Project-based Assignment)

Engage us for project-based research needs for ongoing deals, one-off project or short-term resource ramp-up on demand.

On-demand Model
(Block of Hours)

Get dedicated hours for the year/month as per your requirement to deploy on-demand resources.